Affiliate Summit West 2025 was bigger, bolder, and better than ever, and PareshConnect was at the heart of it all. With over 1,500 industry leaders, advertisers, publishers, and tech partners in one room, OMNIA Nightclub became the ultimate hub for connection, collaboration, and celebration.  

"Affiliate Summit West 2025 was a testament to the power of partnerships.The connections made, the conversations had, and the insights shared will shape the industry in the year ahead. And, of course, PareshConnect was electric, an event that proves year after year why this community is so special. Thank you to everyone who joined us and get ready for what’s next!"

Paresh Vadavia

Founder of PareshConnect

& EVP, Gen3 Marketing

PareshConnect ASW 2025 – A Night to Remember 

We went big! A packed affiliate house came together for an unforgettable night of networking and celebration. Loud Luxury, the chart-topping electronic duo known for hits like Body and Love No More, set the tone, whilst the affiliate industry danced the night away in the always amazing, Omnia nightclub backdrop! 

If you happened to capture any memorable photographs or videos during the event at Omnia, we would greatly appreciate it if you could upload them to the designated Google Drive folder provided below: 

It’s simple to do...

• Open the link on your mobile device, it will launch in the Google Drive app (if you don’t have it installed, you’ll need to download it).
  
  
• Select the “+” icon in the bottom right corner to upload your photos and videos.

The Hello Partner team is currently preparing for another incredible event, and PareshConnect will be right there to bring the energy, the connections, and the memories!

More News to Follow Soon

Want your brand in front of the biggest names in affiliate marketing? PareshConnect is the industry's premier networking experience, putting top advertisers, publishers, and partners in one room at every major affiliate event.

The Role of Affiliate Agencies in 2025  

"The best brands aren’t just running affiliate programs, they’re building full-funnel performance strategies. That’s where agencies make the difference."

Jarrett Embry took the stage to emphasize why affiliate marketing is growing quickly beyond simple program management. With data, partnerships, and cross-channel expertise, agencies like Gen3 are redefining how brands scale in 2025.

Creator Economy Live

Yulia was part of an expert panel at Creator Economy Live, where hundreds of brands gathered to hear unparalleled insights from industry giants so that they can take their influencer marketing to the next level and deliver campaign ROI.

"Affiliate influencer marketing isn’t just an add-on—it’s a performance powerhouse. The brands getting it right are the ones treating influencers like true partners, not just content creators."

Yulia Shilkina participated in a discussion on how brands can integrate influencer marketing into their affiliate programs for measurable success. Her key message? Smart brands aren’t just chasing engagement; they’re leveraging influencers for real revenue-driving partnerships.

The brands that win in 2025 are the ones that build data-driven, performance-focused partnerships that drive real, incremental revenue. And no one does that better than Gen3 Marketing.

Publishers – Want to work with industry-leading brands? Get exclusive opportunities and strategic guidance. Contact Nikki and our Pub Dev team today pubdev@gen3maketing.com  

Advertisers – Looking for an agency that delivers results? Gen3’s award-winning team is ready to optimize, scale, and change the status quo of your program. Let’s discuss your strategy today, contact Paresh Vadavia pvadavia@gen3marketing.com